Our story
We built what Pakistan's wellness scene was missing.
MovExtra started with a frustration most of us know well: wanting to get healthier but having no single place to make it happen. We decided to build that place ourselves.
2023
Year Founded
1,000+
Beta Users
5
Beta Business Partners
5
Beta Gyms
2
Beta Corporate Clients
Lahore
Beta City
How it started
A problem we lived ourselves.
In 2023, our founders were stuck. Pakistan had millions of people who genuinely wanted to get fit, and thousands of gyms, trainers, and nutritionists ready to help them. But there was no bridge between the two. No platform. No ecosystem. Just a fragmented industry where good intentions quietly died.
The fitness apps that existed were built for Western markets and Western habits. Local gyms had no digital presence. Healthy behaviour went unrewarded. Finding a certified personal trainer in Lahore or Karachi meant asking around on WhatsApp and hoping for the best.
So we built MovExtra, Pakistan's first digital wellness ecosystem. One platform that tracks your activity, connects you to local wellness professionals, rewards your healthy choices, and lets you shop trusted wellness products. We're in beta right now, growing with our early community, and we're only getting started.
What we stand for
Values that shape every decision.
Mission
Pakistan's first digital wellness ecosystem — connecting people to gyms, trainers, nutrition, and rewards in one place.
Vision
A Pakistan where healthy living is accessible, rewarding, and the default — not the exception.
Health First
We measure success one way: is Pakistan healthier because of what we built? Every feature, every partnership, every decision runs through that filter.
Radical Transparency
We're open about how we use your data, who our partners are, and where we're headed as a company. No hidden agendas, no fine print surprises.
Built for Pakistan
Not adapted from somewhere else. Designed from the ground up for Pakistani habits, Pakistani cities, and Pakistani wellness culture.
Community Over Metrics
We care about real behaviour change, not vanity numbers. If our users are genuinely healthier, the metrics will follow.
The team
People who genuinely care about Pakistan's health.
We're technologists, fitness enthusiasts, and healthcare professionals who got tired of waiting for someone else to solve this problem.
Ahmed Raza
Co-Founder & CEO
Former product lead at one of Pakistan's top fintech startups. Ahmed obsesses over user experience and believes wellness technology should feel effortless.
Fatima Malik
Co-Founder & COO
Fatima has spent her career building relationships across Pakistan's fitness industry. She's the reason our first beta gym partners trust us with their business.
Usman Tariq
Head of Engineering
Full-stack engineer with a background in health data systems. Usman leads the team building the infrastructure that makes MovExtra reliable at scale.
Our journey
From idea to Pakistan's first wellness ecosystem.
Founded
MovExtra incorporated in Lahore. Core team assembled. The product vision: Pakistan's first digital wellness ecosystem, locked in.
Platform Built
Core platform developed. Marketplace, activity tracking, rewards system, and admin infrastructure built and tested internally.
Beta Launch
Closed beta live in Lahore with 1,000+ early users, 5 beta business partners including 5 gyms, and 2 corporate wellness clients. Real feedback shaping every feature.
Public Launch
Full platform launch across Lahore, Karachi, and Islamabad. AI coaching, wearable integrations, and expanded corporate wellness programs. Target: 100,000 active users.
National Scale
All major Pakistani cities. Telehealth integration. Insurance reward partnerships. The most complete wellness platform in South Asia.
Our belief
"Every step counts. Every effort matters. Every Pakistani deserves to thrive."
Be part of what comes next.
Whether you're a user looking to get healthier, a wellness professional building your practice, or a brand reaching a health-conscious audience. There's a place for you here. We're in beta and growing.